OUR ADVISORY COUNCIL
Ann Becker, Principal Strategic Advisor
Ann Becker (she/her/hers) has been a business owner throughout her career. Today she is dedicated to supporting and strengthening travel small businesses, nonprofit organizations, and leaders by forging strategic connections; contributing fresh perspectives; including and elevating diverse voices; and strengthening organizational capacity. Her quest to ensure that the travel industry puts connections among local hosts, small communities and visitors front and center responsibly is unwavering.
With more than three decades of experience in meeting/event management and strategy consulting combined with a passion for travel rooted in deep, mutually beneficial human encounters, Ann started Travel with Ann Costa Rica in 2005. She created and led more than 40 small group experiential trips in Costa Rica, neighboring countries and Chile for 15 years.
Ann has a BA in Political Science from the University of Colorado and a MA in Science, Technology and Public Policy from the George Washington University’s Elliott School of International Affairs. She received her Certificate in Sustainable Tourism from the Global Sustainable Tourism Council (GSTC) in spring 2020 and was thrilled to have been a participant in the RISE Travel Institute’s Pilot Program in Sustainability and Anti-Oppression in Travel in summer 2021. In early 2022, she became the Principal Strategic Advisor for RISE.
Ann lives in the Hyde Park neighborhood of Chicago with her husband, David Muschler. Their two sons, Daniel and Steven, live in Chicago as well. “Go Cubs” is their family mantra.
Caitlin Graaf, Senior Advisor
Caitlin Graaf (she/her/hers) is a South African-American sustainable tourism researcher and consultant focused in issues of power and inequality in Africa's protected areas.
Presently, she holds positions as Board Vice President at the Impact Travel Alliance, Strategy & Engagement Manager at Imagine Scholar, Subject Matter Expert and Instructor in Community Development and Social Economic Development at GVI, and Postgraduate Research Fellow at the African Wildlife Economy Institute at Stellenbosch University. She earned her BA in Environmental Management at the University of South Africa, MA in Tourism, Environment & Development at King's College London, and Certificate in Sustainable Business Strategy from Harvard Business School.
Caitlin joins RISE Travel Institute with a keen interest in education for sustainability and a passion for equipping young leaders with the tools they need to shape the future of tourism.
Kelley Louise, Senior Advisor
Kelley (she/her/hers) is a travel entrepreneur passionate about storytelling and sustainability, and she is the founder of Impact Travel Alliance, the world’s largest community for socially and eco-conscious travelers. She also runs Elsewhere Agency, a boutique creative agency for travel companies. Kelley is also honored to have a seat at the table for forging a more equitable, impactful, and resilient industry as an advisor for the Future of Tourism Coalition, and as a council member with the World Economic Forum Global Future Council for Sustainable Tourism.
Kelley has built her career through carefully selected opportunities in the United States and abroad, including leadership roles in marketing, entrepreneurial endeavors and social impact projects. A content creator herself, Kelley is an avid photographer and writer. Kelley is a passionate connector, and has an innate ability to build loyal and diverse communities.
She has held several keynote speaking positions, and presented at the United Nations, MMGY’s Vail Summit and Women’s Travel Fest. Kelley has been interviewed by press including the New York Times, Fast Company, National Geographic Travel, Forbes and Mashable. She is the recipient of an award as an Outstanding Woman in Hospitality from Women in Travel & Tourism International (witti) as well as a Bessie Award for excellence in Social Impact from the Women in Travel Summit (WITS). Kelley has also been noted as one of the Top 100 Female Founders by Travel Massive.
Kelley has a bachelor's degree in Media & Culture from The New School. She is based in Brooklyn, New York.
Alissa Murray, Senior Advisor
Alissa Murray (they/them/theirs) is a writer, scientist, and activist. They serve as the Director, Program Operations at The Sustainability Laboratory, a nonprofit organization dedicated to tackling the urgent sustainability challenges facing the planet. Additionally, they are the founder, content creator, editor, and designer of a sustainable travel website, In Locamotion, which promotes social justice and sustainability while encouraging mutually beneficial travel experiences for the traveler, host community, and planet. Their interests include language learning, dancing, and, of course, traveling whenever possible.
Eliza Raymond, Senior Advisor
Eliza Raymond (she/her/hers) is the co-founder and director of operations for GOOD Travel, a New Zealand-based social enterprise working globally to transform the tourism industry into a force for GOOD. Through trips, research and advocacy, GOOD Travel inspires and empowers travellers to have a positive impact on the places they visit.
With a Master of Tourism from the University of Otago in New Zealand, Eliza continues to be actively involved with tourism research and her work has been published in leading academic journals including the Journal of Sustainable Tourism. Eliza also teaches entrepreneurship, innovation and social change at the University for Peace established by the General Assembly of the United Nations.
Genevieve Huneault, Senior Advisor
Genevieve Huneault (she/her/hers) is the Principal Consultant and Founder of Social Root Consulting, an award winning consulting collective that advises on ethical and sustainable development practices in BC, Canada. She also works with the Indigenous Tourism Association of Canada within the development department, Genevieve's work seeks to adapt the United Nations 17 Sustainable Development Goals towards regenerative approaches for systemic change across Canada and globally.
Genevieve’s career is grounded in participatory-based community development, with an expertise in natural resource management, gender analysis, and regenerative tourism development. She has travelled to over 23 countries for both pleasure and work, which has provided her the opportunity to completing projects that focus on:
-Wildlife protection & economic growth in Western Africa
-gender analysis for outdoor recreation activities in rural northern BC
-tourism development training on Central Vancouver Island
-Regional and localized food security management on Vancouver Island
Genevieve's aptitude for leadership is demonstrated by her call to action to share knowledge with others, and build a community of courageous leaders. She is a seasoned guest speaker and conference presenter, and has had the pleasure of presenting to over 100 conferences and tourism events in the last decade. When Genevieve is not immersed in regenerative tourism development, you can find her traveling and experiencing community culture around the world and spending time with her husband and dog exploring the forests of Vancouver Island.
Justine Abigail Yu, Senior Advisor
Justine Abigail Yu (she/her/hers) is a communications and marketing strategist who has worked with organizations operating in North America, Central America, East Africa, and Southeast Asia. Her expertise lies in growing enterprises from the ground up through strategic digital marketing, compelling storytelling, and genuine community engagement all through an anti-oppression lens.
Justine currently serves as Wanderful's Communications Director. She is also the Founder and Editor-in-Chief of Living Hyphen, an emerging magazine that explores the experiences of hyphenated Canadians – that is, individuals who call Canada home but who have roots in often faraway places.
She and the publication have been featured on international, national, and local media outlets including NextShark, CTV National News, CBC Metro Morning, CBC Ontario Morning, and CityTV’s Breakfast Television, among other news outlets.
Justine Abigail is a fierce advocate for diversity, equity, and inclusion – and ultimately, anti-oppression. Her mission is to stir the conscience and spur social change.
Becca Balis is a human rights lawyer with expertise in global project management and international law. She is a consultant with the World Bank, implementing the Bank's sustainability projects and environmental and social frameworks across all investments. She previously lived and worked in Southeast Asia, the Middle East, West Africa, and the Caribbean, implementing international humanitarian and development projects and leading human rights risk assessments, with findings informing national strategies on sexual exploitation and abuse, anti-trafficking, child safety, indigenous rights, and gender equality and protection. She is an active board member of the International Migrants' Bill of Rights, promoting all migrants' human rights and the right to migration.
Becca received the Pruckmayr Human Rights Award at Georgetown Law, where she received her JD, studied international relations and history at the University of Pennsylvania, and has earned certificates in sustainable tourism and sustainable finance and ESG. She believes that sustainable travel is a tool for empowerment and global understanding. Becca is perpetually behind on editing her photos and starts too many books that are in a precarious pile by her bed in Brooklyn, New York.