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Mission and Vision

Our Mission and Vision

Our mission is to create a more just and equitable world through travel education.

We envision a world where travelers practice and promote responsible, impactful, sustainable and ethical travel that uplifts global communities and protects natural ecosystems.

Dry Land

The probleMs

WE AIM TO Address

Unsustainable tourism practices and over-tourism strain local communities, economies, and ecosystems worldwide. Issues such as overcrowding, traffic congestion, tourism leakage, increased cost of living, gentrification, exploitation of local resources, disregard for cultural heritage, modern slavery, animal cruelty, ecosystem disruption, and environmental degradation are rampant. More than ever, sustainable travel education is necessary to protect and rebuild communities and ecosystems. 


Sustainable travel education equips travelers with the knowledge, skills, and tools to understand the underlying oppressive systems that give rise to these interconnected issues. With this knowledge, people can travel in a way that respects and creates an enduring positive impact on the community, economy, animals, and environment of the places they visit.

Problems we aim to address

What RISE stands for


We educate travelers about the ethical treatment of working animals in tourism and promote the compassionate conservation of terrestrial and marine wildlife

We educate travelers about how the global tourism industry impacts local economies and teach them ways to maximize the amount of tourism dollars that go to local economic development

We educate travelers about cultural diversity, racial dynamics, and social justice issues that  affect host communities and teach them ways to empower the disenfranchised and support sustainable community development projects

We educate travelers about how the global tourism industry impacts the environment locally and globally and inspire eco-conscious travel habits and decisions

What RISE stands for
Dandelion Leaves


Reverence: Have deep respect for the planet and all living beings 

Excellence: Stay on top of the latest research in sustainability and justice in tourism and related disciplines and deliver high-quality, tertiary-level educational programs

Integrity: Work with the greatest transparency and accountability

Ethics: Commit to diversity, inclusion and anti-oppression within our management and across our programs

Our Core Values


Travel Can Be
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