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Mission and Vision

Our Mission and Vision

Our mission is to inspire responsible, impactful, sustainable and ethical travel through education.

We envision a world where travel is a force for positive transformation for both travelers and travel destinations.

Dry Land

The probleMs

WE AIM TO Address

Unsustainable tourism practices and over-tourism have been placing strain on local communities, economies and ecosystems around the world. Issues such as overcrowding, traffic congestion, tourism leakage, increased cost of living for the locals, exploitation of local resources, disregard for cultural heritage, modern slavery, animal cruelty, ecosystem disruption, and environmental damage make sustainable travel education a necessity to protect and rebuild travel destinations. Sustainable travel education equips travelers with the knowledge, skills and tools necessary to understand the underlying oppressive systems that give rise to these interconnected issues, and experience travel in a way that respects and creates enduring positive impact on the community, economy, animals, and environment of the places they visit.

Problems we aim to address

What RISE stands for


We educate travelers about ethical treatment of working animals in tourism and promote compassionate conservation of terrestrial and marine wildlife

We educate travelers about how the global tourism industry impacts local economies and teach them ways to maximize the amount of tourism dollars that goes to local economic development

We educate travelers about cultural diversity, racial dynamics, and social justice issues that are affecting host communities, and teach them ways to empower the disenfranchised and support sustainable community development projects 

We educate travelers about how the global tourism industry impacts the environment locally and globally and inspire eco-conscious travel habits and decisions

What RISE stands for
Dandelion Leaves


Reverence: Have deep respect for the planet and all living beings 

Excellence: Stay on top of the latest research in sustainable tourism and related disciplines and continue to deliver high-quality, tertiary-level educational programs

Integrity: Work with the greatest transparency and accountability

Ethics: Commit to diversity, inclusion and anti-oppression within our management and across our programs

Our Core Values


Travel Can Be
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